How to Add a Watermark to Your Photos
By Aliyan Sahil ·
A watermark protects original photos and reinforces branding whenever an image circulates beyond its intended audience.
What is a watermark?
A watermark is a visible overlay (text or logo) placed on an image to mark ownership, copyright, or branding. Watermarks protect images from unauthorized use by making it clear who created or owns the work, and they reinforce brand identity when images are shared online.
Why watermark with Squeeze
The Watermark tool applies either a text label or a logo image directly onto a photo, with control over position, size, and opacity, so the mark stays visible without overwhelming the photo underneath.
Step 1: Upload the photo
Head to the Watermark tool and select the image that needs protecting. The original appears in a preview panel with editing controls alongside it.
Step 2: Choose text or image watermark
Pick a text watermark to type a name, brand, or copyright line, or select an image watermark to place a logo file on top of the photo instead.
Step 3: Adjust placement and opacity
Drag the watermark to the desired corner or center position, resize it as needed, and lower the opacity if a more subtle overlay looks better against the photo.
Step 4: Download
Once the placement looks right, save the finished photo directly to the device. No account is required and the original file never leaves the browser session.
Key Takeaways
• Watermarks protect images by marking ownership and discouraging unauthorized use.
• Text watermarks can include names, copyright symbols, or branding.
• Logo watermarks work best with transparent PNG files for clean blending.
• Opacity control lets you balance visibility with not overwhelming the image.
• Semi-transparent watermarks near corners tend to be less distracting.
Tips
- Semi‑transparent watermarks placed near a corner tend to protect an image without distracting from the subject.
- For a batch of photos, keep the watermark size and position consistent for a uniform, professional look across the set.
- Logo watermarks with a transparent background blend more cleanly than a logo saved on a solid white square.